Logistics Tips to Take Your E-Commerce Startup to the Next Level

Logistics Tips to Take Your E-Commerce Startup to the Next Level

By Nick Bartlett on June 26, 2024
Key tips on how to set up your logistics as a startup, and what to do when your business starts growing.

When you’re a small e-commerce business, you want to be as efficient as possible. It’s tough doing all the inventory organizing, picking and packing orders, and coordinating things like carrier pickup/dropoff — and that’s just the beginning.

Once your package is shipped out, your customer expects you to know where it is. After all that, you may need to do it all in reverse if the item is returned.

As a small business, it’s challenging to do all those things yourself, particularly when you don’t have any experience in logistics. 

Tons of platforms can help you out with the POS side of managing a retail business, but booking freight and fulfillment can be quite tricky.

Here’s a roadmap for setting up logistics from the beginning.

Read about CBIP's Adaptable 4PL Logistics Services

Step 1: Get shipping software that syncs with your website

As an e-commerce retailer just starting your journey, you want to make sure you are managing things well from the beginning. 

There is a lot of info you will need to track, compare, and send to your buyers, so you will need to use some sort of shipping software to manage everything.

Get an account with shipping software that synchs with your platform, such as Pirate Ship, Shipo, Shipstation, or another similar software. The shipping software will help you compare rates, organize orders, and send tracking info to your buyers.

Picking carriers as a startup

Shipping has gotten very pricey these days, so you’ll want to spend some time shopping for the best rates. 

This can easily be done through your shipping software. Plus, once things are up and running smoothly with your business, you can apply for a commercial account with the carriers themselves to get better pricing.

Step 2: Invest in shipping materials

While you are in the early stages and fulfilling orders on your own, you’ll need to invest in a few items to facilitate the process.

The first thing you will need is a thermal label printer. Printing off labels and affixing them with tape wastes time and is a huge hassle. Getting a label printer will save you a lot of headaches.

Next, you will need a scale for weighing packages. Depending on your product and shipment types, it might be a good idea to invest in two scales; one for larger parcels, and a more sensitive scale for smaller ones. 

Weigh everything carefully and be sure to read the fine print to know how your carrier will charge. For instance, in the US and many other countries, you can be charged using the dimensional/ volumetric weight of the parcel. 

Figure this out before you start shipping to avoid wasting money on bulky, expensive packaging that eats up your margin.

Related:  How To Know If You Need A Dedicated Logistics Team

Step 3: Set up packing supplies

When you are starting off, you want to be careful where you invest your money, but there is one area you definitely should not go cheap on as a new brand: Packaging. 

Starting out is your time to make an impression on customers and build your brand. Packaging that looks “homemade”, or worse, falls apart during shipping, can make a poor impression right off the bat. 

You don’t need to get top-of-the-line boxes, but you need quality packing supplies, and you need an efficient packaging method. Get good-quality tape, boxes, mailers, and fillers.

Pro tip: To save time, have multiple sizes and types of boxes you use on hand, put together and ready to fill. You can also pre-pack stock as it arrives to save time while fulfilling orders

Step 4: When you’re ready to grow

Soon, the orders will start rolling in faster than you can get them out on your own. Once your demand outpaces your capabilities as a small-business owner, it’s time to rethink your supply chain and hire out for help.

One of the most important aspects at this point is making sure that you are choosing suppliers, processes, and providers that will allow you to easily scale and grow. 

You can choose many different routes to manage your logistics as your business grows and evolves, such as 3PL or 4PL. What you choose depends on what kind of service you want, and what your needs are.

Whatever service you choose for your growing e-commerce, look for these characteristics:

  • Provider uses logistics management technology that is agile and centralized to give you all the flexibility you need 
  • Provider offers flexible options for fulfillment, warehousing, & carriers
  • Provider functions as an extension of your team

Ready to grow? Choose CBIP Logistics to bolster your business

For a logistics provider who will support you as you grow and scale your business to new places, you can’t go wrong with a global 4PL. 

The 4PL is agility at its finest. As a 4PL ourselves, we do not own the warehouses, carrier networks, and fulfillment centers that our clients use. Instead, we work with a globally located network of independent providers, and we integrate them into our platform using APIs.

This gives us, and our e-commerce retailer clients, by extension, all the flexibility needed to grow and evolve. Since we have partners loathed throughout the globe, we give our clients the ability to connect with dozens of different providers based on their unique needs.

The best part? We integrate our one central technology control tower with your website and POS system, as well as your supplier, to ensure that you have end-to-end visibility on your supply chain. 

If you are a growing e-commerce retailer interested in learning about how CBIP Logistics can help smooth your growth transition, reach out today for a free consultation. 

About Author

Nick Bartlett

Nick Bartlett is CBIP’s director of sales and marketing. His expertise lies in marketing, supply chain management, and corporate retail experience. He honed his skills over 10+ years working across the Asia Pacific region and beyond.

Nick keeps a close eye on new markets and believes successful business operations come through value-based relationships.


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Every e-commerce brand or seller is a little different. So, the best way for us to provide you with a detailed quote is to fill out our online questionnaire here and from here we can walk you through the various options available to you with CBIP Logistics.

No, we do not charge the higher fee associated with long-term storage. No matter how long the goods remain in our warehouse. They are charged the same rate for inventory storage.

Yes! We can store your inventory and replenish Amazon as necessary, helping you adhere to Amazon’s strict rules and regulations for packaging, labeling and shipping.

We charge for storage by either cubic meter, sqft or per pallet / racking space per week. It depends on the request from the customer as one-size doesn’t fit all. It would be better if you schedule a call with us

We provide a variety of services in the logistics landscape which includes Ocean Freight, Airfreight, Domestic Delivery, Warehouse & Distribution and Customs Clearance & Brokerage.

We offer several types of warehouses that are tailored to your requirements and vary among countries, e.g. Bonded Warehouse, General Warehouse, Consolidated Warehouse and Distribution Center.

Yes, you can track it from our platform by using the “Log In” function and access to “B2B” which is dedicated to track any shipment you have with us. This is a real-time platform which integrates with some major carriers so from here you can get the visibility of vessels on the globe map.

  • Origin Management: digital PO management and connected suppliers supported by agnostic 3PL vendor management capabilities.

  • Shipment Tracker: real time tracking also vessel tracking to let you know where the goods are.

  • Destination Management: platform manage the delivery to Distribution Centre and update frequently on platform.

  • Paperless Handling: we centralize the document hub on the platform for shipment-by-shipment. From here you can get the full documentation of a particular shipment within a click.

We offer the consulting services to enterprises who looking for either:

  • Optimizing their existing operations for cost, operation & performance effectiveness.

  • Scale their B2C or B2B business

Yes, our consulting services range from completing assessments on existing business, strategy & planning, tendering & RFP development, vendor selection and transitions & special projects.

Every business, we have a dedicated Account Manager who is the focal contact point that you can get in touch for daily operation.

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