Case Studies

CBIP, Earning Customer Trust & Loyalty

See why our 4PL Logistics solutions delight our customers.

Deliveroo APAC

I was fortunate to work with the directors and the wider CBIP team during my time at Deliveroo 

 Throughout our time working together, CBIP felt like an extension of the internal Supply Chain Team. They were always there to problem solve and right solution at the right time - no problem was too big or too last minute for us to solve together.

 Nick, Chris and the wider CBIP team would always be my first port of call for any supply chain needs in the future.

Case Study 1


In 2015 Deliveroo launched its business in Hong Kong and as it grew it customer and restaurant base they had an increased need to find a suitable logistics partner that could grow and scale with them whilst offering a level of expertise that would serve to educate the team on how a solution could be designed that would enable them to adapt as the business grew at exponential levels.


At first they needed a local logistics solution to easily supply restaurants and riders product within Hong Kong, at the same time having the ability to scale this same model into 4 markets (HK, TW, SG & AU).


CBIP worked with its network of providers and platforms to build a bespoke logistics solution that included supply chain forecasting, warehousing, fulfillment and delivery of rider and restaurant equipment, using the same technology across 6 different vendors in total.


In 2021, CBIP is now into its 5th year supporting Deliveroo, its 10,000+ restaurants and 5,000 riders across the whilst bringing regional account structure, management of multiple vendors, a fully integrated IT infrastructure, cost and operational efficiencies that count for savings of 20%+ PA.

CGI Federal

Case Study 2


CGI Federal is a Canadian publicly traded business that operates as part of the wider CGI group. The federal arm supports all CGI govt related initiatives that pertain specifically to the US Government.


CGI Federal provides consulate services across the globe and notably here in Asia, that includes “document delivery services” whereby anyone applying for a US visa must provide all their relevant documentation that is reviewed and relevant visas are applied before subsequently being returned back to the applicant. Given the sensitive nature of handling individuals documents, means that CGI must find and work with vendors that can meet all the security requirements.


CBIP worked with its regional vendor network to build a bespoke “document delivery service” that would adhere to all requirements set out by CGI including, security demands, specific delivery SLA, alternative delivery methods and document processing and handling.


In 2021 CBIP has built out a unique document delivery service across Asia that has not only provides physical services in 4 markets, HK, VN, TW & PH but provides significant commercial efficiency, is 100% carbon offset on every single delivery and means CGI can offer its customers a consistent and positive experience.

Rascal & Friends

The team at CBIP have been excellent to work and partner with. Their expertise, honesty and execution have allowed us to operate much more efficiently and accurately across multiple markets and complex situations.

 Can highly recommend CBIP to anyone looking for a logistics partner.

 Thanks again to Nick & Chris for all your help and looking forward to continuing to work together.

Case Study 3


R&F is in the diaper business and started its initial launch in New Zealand and Australia in 2018. Since then, the R&F brand has become a household name and taken on some of the world's best known diaper brands including Huggies, Pampers and more. With all this positive traction down under, the brand decided to take its brand to the world and notably into the UK & EU but as a result had to learn and adapt quickly to meet the requirements of its new customer base.


When expanding markets so quickly, it brings a lot of supply chain complexity and with production based in China, R&F were having to navigate a new way of supplying products that included being able to supply its retailers domestically vs on a longer and more traditional FOB timeline.


CBIP, along with R&F and its nominated retail partners Tesco UK & AS Watson in Netherlands, designed a domestic supply chain model that would enable R&F to supply domestically but without the pressures of holding too much stock by agreeing a unique workflow with the retailers.


2+ years on and with a lot of learning, R&F is now a prominent brand on the shelf with these retailers and even the retailers themselves have now seen that there are other creative ways to still satisfy their requirements and work with a wider range of international suppliers to further broaden their product and brand base.


Case Study 4


For the past couple of years, Lashify’s UK demand has been growing. The costs and lead time associated with fulfilling orders from their existing US operation meant that it was time to set up fulfillment operations in the UK to fill orders more efficiently.

The brand needed help with its UK expansion and universal support for its logistics that could span all of the markets it serves.


High costs and lead times for servicing UK customers from their US fulfillment center meant they needed to expand fulfillment operations into the UK, but they were not sure what taxes and legal restrictions they would be up against, or how to run that side of the business effectively. 

The brand realized they needed to partner up with a logistics provider who could help lead the way and manage the expansion.

Since they were running their own in-house 3PL operation stateside, the beauty company was not experienced in working with outsourced logistics providers. When they started their search for a provider, they were concerned to find that many of the providers they met with felt very "transactionally focused". The brand feared they wouldn't be able to find a provider who could function more as a collaborative partner and provide the personalized support desired for the UK expansion.


CBIP has been able to work collaboratively with them as a partner every step of the way, researching all of the details to ensure success with their new UK operations, and setting up Lashify's UK fulfillment using the UK providers in our network.

CBIP’s model gave Lashify the ideal circumstance of having only one vendor to deal with for logistics throughout their multiple markets. One integration, one POC, and one partner to come to for support on things like supply chain planning, forecasting, and market expansion transitions, on top of transnational e-commerce logistics.


After only a few short months of working together, CBIP has set up local fulfillment operations in the UK, thus cutting customer lead times by 4-5 days and reducing costs by more than 20%.

In the coming months, CBIP is working with Lashify to get more upstream planning & forecasting, up-skill for US operations to optimize fulfillment, and tackle new challenges like optimizing delivery into EU markets. 

Takomo Golf

For us, communication with our logistics provider is really important. Working with CBIP over the past 6 months, communication has been key. Every week, we send hundreds of Slack messages. CBIP is really responsive, and always available for a call if needed.  

Case Study 5


Direct-to-consumer Finnish golf brand Takomo Golf is fairly new to the market, having launched at the height of COVID in 2020. 

With the mission of making golf more accessible to everyone, the company knew they needed global logistics capabilities. Their previous logistics provider helped, but communication was spotty, making troubleshooting difficult.  


Since Takomo launched in 2020, the company has been growing very quickly —  over 1000 percent year over year. Considering the explosive growth rates, the company wanted a logistics partner who could do more than just the bare minimum logistics service.

The challenge is that Takomo is shipping a fairly heavy, large product. Shipping orders destined for the US or Europe out of their Hong Kong fulfillment center is not very efficient.

They wanted a partner who could review pricing on a continuous basis, maintain a consistent line of communication, and get involved with them at the factory level when needed. 


CBIP’s solution for Takomo is threefold: First, facilitate international delivery out of Hong Kong. Second, facilitate core inventory management competencies by helping with inventory forecasting, picking up stock, and regular replenishment. 

The third solution is the long-term strategy. With CBIP as a partner, Takomo will be able to leverage the CBIP logistics network of providers to launch an in-market model abroad.


CBIP is helping Takomo Golf achieve long-term goals, but even in the 6 short months of working together, communication improvements have been immense.

Personalized customer service and communication are a crucial focus in the partnership. On average, CBIP’s response times are less than 4 hours. 

Apart from communication, the partnership has improved the efficiency of replenishment cycles, helping Takomo hold exactly what stock they need and cut unnecessary costs.

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