5 Reasons Why Strong E-commerce Enablement Sets Your Business Apart

“What users want,” said Jeff Raskin, the computer interface expert known for heading up the Macintosh project at Apple in the 1970s, “is convenience and results.” 

Fifty years later, not much has changed. According to a report from Deloitte, nearly half of all consumers will pay a premium to receive same-day delivery. In other words, consumers cherish their time more than anything.

Nowadays, forming connections with new audiences worldwide is the hallmark of a successful company. One of the reasons companies like Amazon, Alibaba, or Shopee are the most prominent e-commerce marketplaces to date is their acute understanding of e-commerce enablement and its benefits.

So what is e-commerce enablement — and why is it crucial to maximize its effectiveness? Read on to find out.

Read About CBIP's E-commerce Logistics Solutions

What is e-commerce enablement?

E-commerce enablement is the process by which a company processes orders and payments over the internet. This works to foster online transactions through the aid of shopping carts and shipping service tools, which are the core of the e-commerce operation. And today, there’s a lot on the line where e-commerce is concerned.

According to Statista, retail e-commerce sales added up to approximately 4.9 trillion USD worldwide in 2021. Plus, it’s estimated that the number will grow by over 50% over the next four years, reaching a total of 7.4 trillion USD by 2025. 

So, other than convenience and keeping up with the times, what are the benefits of providing your customer base with an e-commerce platform? Here are five to keep in mind: 

1. Increased security

A report by Divante noted that 76% of online consumers consider data privacy and security as top priority factors when deciding where to buy. Thus, the first main benefit for companies who transition to an e-commerce platform is better safety and a more reliable shopping experience.

Businesses should strive to cultivate peace of mind when their customers are distributing their sensitive data like credit card information. Then, they can ensure their trust in the overall shopping process. 

2. Reduced costs, overhead, and risks

The next benefit of providing your customer base with an e-commerce platform is three-fold: reduced costs, overhead, and risks. You won’t have to rent out a physical space that customers have to travel to. Plus, there will be lower start-up costs in comparison to a brick-and-mortar seller who has to navigate hiring and training early on. For those looking for an ultra-lean way to get off the ground, e-commerce enablement is crucial.

As a result, there’s less overall risk involved with getting a company up and running while bringing your product to new markets.

3. More convenient and personalized shopping experiences

Beyond increased security and reduced overall costs, another benefit to setting up an e-commerce platform is that your online store can be open 24/7 (no matter the time zone). This provides another layer of convenience, allowing customers to shop whenever they want. All of this leads to a more personalized shopping experience that offers more freedom.

With the ability to monitor the entire buying process, your company can also look for any bottlenecks that may be preventing customers from completing their purchases. Known as ‘friction’ in e-commerce, these are the areas where customers get held up. Whether it’s a clunky checkout experience or confusing product listings, strong e-commerce enablement systems give you actionable data to make necessary changes in real time.

4. More consistent feedback on products & better marketing strategy

It’s just as important to be cognizant of your customer’s personal needs as it is for them to feel heard. Having an e-commerce platform can allow customers to share feedback more consistently through star ratings or comments. In fact, more than 90% of online shoppers utilize customer reviews when researching online retailers they are not familiar with

Building up a base of user reviews translates to meaningful marketing. You can then leverage other tools like social media and email campaigns, search engine optimization to attract potential customers, and more. 

5. An expanded brand reach

The e-commerce boom isn’t confined to just a few countries, it’s spread out all over the world. Did you know some of the fastest-growing markets include the Phillippines, Indonesia, and Mexico? 

The data doesn’t lie: e-commerce enablement is crucial to attracting new buyers and diversifying your customer base. Above all, a solid e-commerce infrastructure offers you a central location to manage your brand while overcoming barriers of geography, time zones, and even language. 

Put simply, e-commerce enablement is the gateway to scaling globally.

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Work with CBIP, an e-commerce logistics specialist

At CBIP, we understand how important e-commerce enablement is to your company’s growth. Getting things set up right from the customer's first click all the product’s arrival at the doorstep requires eliminating as many hold-ups as possible. 

To do so, we work with a smart warehouse network backed by our Anchanto-powered order management technology. This gives you the tools — and, most importantly, the peace of mind — to expand to new markets without missing a beat. Working with CBIP means you get a centralized interface to streamline processes and manage orders across multiple online stores. 

Our systems also integrate with leading e-commerce platforms like Shopify, Shopify Plus, Lazada, Amazon, and more. If you’re interested in learning more about how to scale up your e-commerce business quickly, schedule a free call with one of our experts today.