Strategic Partnership with CBIP Logistics: A Game Changing Alliance for global e-commerce Fulfilment

By Nick Bartlett on October 25, 2023
We proudly announce a groundbreaking strategic partnership with CBIP Logistics, a dynamic and technology-driven global d2c logistics business specializing in multi-market consumer fulfilment and last mile delivery projects.

This partnership marks a significant evolution in e-commerce fulfilment, offering retailers an unparalleled range of services to help them fast-track entry into new international markets.

Transforming Fulfilment Capabilities

Through this collaborative venture, Asendia UK will enhance its provision of local market access through agile fulfilment centres, providing access to key markets globally. CBIP Logistics, headquartered in Hong Kong with a robust APAC footprint, will bring this expertise and international support to the table.

This partnership represents a unique opportunity for Asendia UK to seamlessly blend CBIP Logistics' outsourced ‘4PL’ solutions with its own in-house fulfilment capabilities and comprehensive global postal and commercial distribution network, allowing for a ‘hybrid’ approach to fulfilment and delivery that offers clients the best of both worlds.

Expanding Horizons

This strategic alliance positions both companies as industry leaders in a hybrid approach to fulfilment, with a keen focus on sustainability and the facilitation of global expansion for businesses of all sizes.

CBIP Logistics has a distinguished history of successful collaboration with Asendia UK and Anchanto, the e-commerce software provider in which Asendia holds a minority stake. The Anchanto platform is one of the platforms that ensures both parties benefit from the latest IT capabilities for warehouse order management and market intelligence analytics.

The new partnership will ensure CBIP Logistics expands its presence in the UK, Europe and the United States. Moreover, Asendia UK will empower CBIP Logistics’ clients to tap into local markets swiftly and effectively.

Likewise, CBIP Logistics, with a firm foothold in Asia, will serve as a vital resource for Asendia UK in managing multinational projects that may require logistical support in less-focused regions. Additionally, CBIP Logistics will leverage Asendia's international cross-border delivery solutions and explore new business opportunities presented by Asendia.

Sustainability as a Cornerstone

Both companies share a profound commitment to sustainability and are dedicated to assisting retailers in minimising their environmental footprint. This partnership aligns perfectly with the growing trend of decentralising supply chains and getting closer to the end consumer, to reduce transit times and promote more sustainable practices.

Carl Loader, Fulfilment Director, at Asendia UK, says, “This partnership marks a significant milestone for Asendia UK and CBIP Logistics. We are thrilled to combine our strengths and expertise. Many of our retail clients have ambitions to reach shoppers more efficiently with regional hubs around the globe, and having the capability now to support that greatly enhances our offer."

Nick Barlett, Sales & Marketing Director at CBIP Logistics, explains, "CBIP Logistics has always been committed to delivering excellence in international consumer fulfilment, and this partnership with Asendia UK is a natural progression for us. Together, we will create even more value for our clients and provide innovative, sustainable solutions."

About Author

Nick Bartlett

Nick Bartlett is CBIP’s director of sales and marketing. His expertise lies in marketing, supply chain management, and corporate retail experience. He honed his skills over 10+ years working across the Asia Pacific region and beyond.

Nick keeps a close eye on new markets and believes successful business operations come through value-based relationships.


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Every e-commerce brand or seller is a little different. So, the best way for us to provide you with a detailed quote is to fill out our online questionnaire here and from here we can walk you through the various options available to you with CBIP Logistics.

No, we do not charge the higher fee associated with long-term storage. No matter how long the goods remain in our warehouse. They are charged the same rate for inventory storage.

Yes! We can store your inventory and replenish Amazon as necessary, helping you adhere to Amazon’s strict rules and regulations for packaging, labeling and shipping.

We charge for storage by either cubic meter, sqft or per pallet / racking space per week. It depends on the request from the customer as one-size doesn’t fit all. It would be better if you schedule a call with us

We provide a variety of services in the logistics landscape which includes Ocean Freight, Airfreight, Domestic Delivery, Warehouse & Distribution and Customs Clearance & Brokerage.

We offer several types of warehouses that are tailored to your requirements and vary among countries, e.g. Bonded Warehouse, General Warehouse, Consolidated Warehouse and Distribution Center.

Yes, you can track it from our platform by using the “Log In” function and access to “B2B” which is dedicated to track any shipment you have with us. This is a real-time platform which integrates with some major carriers so from here you can get the visibility of vessels on the globe map.

  • Origin Management: digital PO management and connected suppliers supported by agnostic 3PL vendor management capabilities.

  • Shipment Tracker: real time tracking also vessel tracking to let you know where the goods are.

  • Destination Management: platform manage the delivery to Distribution Centre and update frequently on platform.

  • Paperless Handling: we centralize the document hub on the platform for shipment-by-shipment. From here you can get the full documentation of a particular shipment within a click.

We offer the consulting services to enterprises who looking for either:

  • Optimizing their existing operations for cost, operation & performance effectiveness.

  • Scale their B2C or B2B business

Yes, our consulting services range from completing assessments on existing business, strategy & planning, tendering & RFP development, vendor selection and transitions & special projects.

Every business, we have a dedicated Account Manager who is the focal contact point that you can get in touch for daily operation.

Greenhouse gases (GHGs) are any gases that contribute to climate change through the effect of global warming (carbon dioxide, methane, nitrous oxide, and more). As more of these gases are released, the atmosphere traps more heat from the sun every year. This is causing the climate to change. GHGs and carbon dioxide (CO2) emissions are often used interchangeably with carbon emissions when talking about the climate.

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