Why Did CBIP Prioritize Going Carbon Neutral Over Reducing Emissions?

Why Did CBIP Prioritize Going Carbon Neutral Over Reducing Emissions?

By Nick Bartlett on March 5, 2024
Now that we've achieved 100% carbon neutrality, we're doubling down on our emission reduction efforts. Here's why we chose carbon neutrality first, and how we are working to reduce emissions throughout our logistics network.

As the world grapples with the effects and threats of climate change, there’s an urgent call to lower emissions. This might have you wondering why CBIP Logistics has chosen to become carbon neutral instead of focusing on reducing emissions. 

First, let's briefly talk about what our carbon-neutral journey looks like. We gather energy and emissions data from our partners and suppliers through monthly audits so we can calculate how many emissions our business is associated with. Once we have measured that, we purchase enough carbon credits to offset those emissions. 

Carbon credits support investments in renewable energy, energy efficiency, reforesting areas, and other activities that lead to less carbon dioxide in the atmosphere.

When it comes to reducing emissions, it’s a little more complicated for a business like CBIP, and here’s why: 99% of the company’s emissions come from scope 3 emissions, which occur along our supply chain and are not within our immediate control.

The logistics partners (warehouses, trucking companies, etc) that we work with create those emissions. While we constantly collaborate with those partners, we can’t force them to change their practices to more sustainable ones — that is ultimately their decision, and it can be a big investment.

So, the main reason we focused first on carbon neutrality is simply because it’s in our direct control. However, that doesn’t mean that we aren’t consistently working on ways to reduce emissions throughout our partner network. 

Now that we are carbon neutral, we are focusing our energy and resources on lowering emissions. Read on to find out how.

Read About CBIP’s Global 4PL Logistics Services

The shift to lowering emissions

The first step toward lowering emissions is measuring them and understanding where the emissions are coming from. 

This is challenging since CBIP works with many partners who move customers’ goods around the world. While we can encourage those partners to choose more sustainable fuels, invest in electric vehicles, and make their warehouses run more efficiently, the choice is theirs whether they will do those things. 

However, emission reduction is still a large part of CBIP’s long-term strategy. As a 4PL, we set short and long-term goals for ourselves and our partners, and there are several different ways to reach those goals. 

Methods of reducing emissions vary from trying to create a culture of sustainability and leading by example, to helping partners finance investments in greener energy sources with our own money. 

Some of the strategies CBIP uses to reduce emissions include:

  1. Seeking out and working with suppliers and partners that already prioritize sustainability and have targets in place to reduce their direct emissions.

  2. Talking with current partners about climate change and encouraging them to take action by making their operations more sustainable.

  3. Collaborating with partners by loaning capital or contributing to investments in sustainable fuels, solar panels, LED lighting, efficient HV/AC systems for warehouses, electric vehicles, wind turbines, and other emission-reducing changes.

At CBIP, we have plans to set and achieve targets to lower our overall carbon impact. We went carbon neutral so that we could immediately counteract the carbon impacts of our business as we figured out the logistics of lowering emissions.

Related: Where Do Emissions In Logistics Come From?

Seeking green logistics services in Asia? CBIP is the logistics partner for you

The options for logistics providers that put sustainability first in Asia are few. One of the big reasons we started CBIP out of Hong Kong was to offer a more sustainable service to e-commerce businesses operating out of Asia, providing something new that we hope will become a trend in the region.

CBIP Logistics has a long way to go to achieve true sustainability – just like the logistics industry in Asia and all around the world. The good news is that we are on the right track. CBIP is taking action every day to improve sustainability. 

When you work with CBIP Logistics, you’re partnering with a 4PL that works hard to eliminate environmental harm from our business operations. If you are interested in working with us, reach out for a free logistics consultation today. 

Plus, you can click the links to find out more about our sustainability efforts and our carbon-neutral status.

About Author

Nick Bartlett

Nick Bartlett is CBIP’s director of sales and marketing. His expertise lies in marketing, supply chain management, and corporate retail experience. He honed his skills over 10+ years working across the Asia Pacific region and beyond.

Nick keeps a close eye on new markets and believes successful business operations come through value-based relationships.


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Every e-commerce brand or seller is a little different. So, the best way for us to provide you with a detailed quote is to fill out our online questionnaire here and from here we can walk you through the various options available to you with CBIP Logistics.

No, we do not charge the higher fee associated with long-term storage. No matter how long the goods remain in our warehouse. They are charged the same rate for inventory storage.

Yes! We can store your inventory and replenish Amazon as necessary, helping you adhere to Amazon’s strict rules and regulations for packaging, labeling and shipping.

We charge for storage by either cubic meter, sqft or per pallet / racking space per week. It depends on the request from the customer as one-size doesn’t fit all. It would be better if you schedule a call with us

We provide a variety of services in the logistics landscape which includes Ocean Freight, Airfreight, Domestic Delivery, Warehouse & Distribution and Customs Clearance & Brokerage.

We offer several types of warehouses that are tailored to your requirements and vary among countries, e.g. Bonded Warehouse, General Warehouse, Consolidated Warehouse and Distribution Center.

Yes, you can track it from our platform by using the “Log In” function and access to “B2B” which is dedicated to track any shipment you have with us. This is a real-time platform which integrates with some major carriers so from here you can get the visibility of vessels on the globe map.

  • Origin Management: digital PO management and connected suppliers supported by agnostic 3PL vendor management capabilities.

  • Shipment Tracker: real time tracking also vessel tracking to let you know where the goods are.

  • Destination Management: platform manage the delivery to Distribution Centre and update frequently on platform.

  • Paperless Handling: we centralize the document hub on the platform for shipment-by-shipment. From here you can get the full documentation of a particular shipment within a click.

We offer the consulting services to enterprises who looking for either:

  • Optimizing their existing operations for cost, operation & performance effectiveness.

  • Scale their B2C or B2B business

Yes, our consulting services range from completing assessments on existing business, strategy & planning, tendering & RFP development, vendor selection and transitions & special projects.

Every business, we have a dedicated Account Manager who is the focal contact point that you can get in touch for daily operation.

Greenhouse gases (GHGs) are any gases that contribute to climate change through the effect of global warming (carbon dioxide, methane, nitrous oxide, and more). As more of these gases are released, the atmosphere traps more heat from the sun every year. This is causing the climate to change. GHGs and carbon dioxide (CO2) emissions are often used interchangeably with carbon emissions when talking about the climate.

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