E-Commerce Integration: A Roadmap for Logistics Success

E-Commerce Integration: A Roadmap for Logistics Success

By Chris Crutchley on June 22, 2023
Integrating your e-commerce site with your logistics operations? Check out our tips for success.

With digital transformation on the rise, it is estimated that e-commerce will take over 95% of purchases across the world. To keep up with this, you've decided to integrate e-commerce into your business. 

Congratulations! You're about to open up a whole new revenue stream and transform the way you connect with customers. But integrating an e-commerce platform isn't as simple as just launching a website. 

There are logistical challenges involved to ensure you can fulfill orders, track inventory, and provide top-notch customer service. The good news is with some strategic planning, you can build a seamless e-commerce operation and take your business to the next level. 

In this article, we'll show you how to integrate a shipping and fulfillment partner, a warehouse management system, and your inventory management system to create a smoothly functioning e-commerce website. 

Let's get started!

Read about CBIP's Adaptable 4PL Logistics Services

Map Out Your E-Commerce Integration Strategy

First, determine your e-commerce goals and evaluate your current capabilities. 

Make sure you review your existing website, shopping cart, payment processing, shipping, and fulfillment options. Based on your needs, you have to choose an e-commerce platform that can handle everything from web hosting to payment processing. 

Don’t forget logistics! Figure out how you’ll store, pick, pack, and ship orders efficiently. 

Identify Your Integration Needs 

We’ve made a list so you can check off the key areas of your logistics channel to integrate for seamless order fulfillment.

You may need to integrate your site with any of the following, including:

  • Shipping providers
  • Inventory management systems
  • Warehouse management systems

Tracking Shipments and Providing Updates

84% of online shoppers prioritize shipment tracking and updates while making purchase decisions. 

Customers want to know the status of their order at every step, from processing to delivery. To provide updates and tracking info to your customer, you’ll need to integrate your shipping and fulfillment providers.

Integrating Shipping Carriers

To seamlessly integrate shipping into your e-commerce site, you'll need to connect your order management system with major carriers like UPS, FedEx, and USPS. 

Order Status Updates

Your customers will expect to see updates on their order status on your website. 

Work with your fulfillment partner to set up automated order status updates like “Order Received,” “Processing,” “Shipped,” and “Delivered”, reassuring your customers their order is on the way. 

Shipment Tracking

Give your customers the ability to track their shipments directly from your website. 

Your fulfillment partner can provide you with shipment tracking numbers, where customers can view shipment details and the current location of their parcel.

RLEATED: How RFID Asset Tracking Can Help You Manage Your E-Commerce Logistics

Optimize Your Warehousing and Fulfillment Operations

You don’t want to be caught without accurate info when you run out of stock or can’t find a customer’s parcel. Maximize your data-driven performance and join the 77% of businesses that are automating their warehouses with WMS. 

The use of a WMS system to rapidly integrate orders, pick, and perform inventory management helps improve the performance of the entire supply chain. Precise shipping and time management helps avoid delays and control expenses. 

You can benefit from a 20% reduction in space, an increase in 30% efficiency in stock usage, and a direct increase in productivity by 25% by simply implementing an integrated form of order processing through a WMS. 

Syncing Your Inventory Management System

In the past 5 years, demand for inventory management systems has doubled.

Having an inventory management system that is connected to your e-commerce platform is an essential step to make sure your goods are where they need to be. 

Inventory management systems (IMS) allow you to keep track of product supply levels, enabling you to restock when necessary and streamline the ordering process for customers. 

Here’s how an IMS can help: 

Ensure accuracy of data

The accuracy of data is key when it comes to IMS syncing. Your inventory management system should be regularly updated with the exact quantity and condition of current-  stock, so customers can see exactly what's available. 

Automation of processes

Integrating with an IMS saves time and money by automating processes like stock replenishment and order fulfillment. With your IMS, you'll be able to streamline these processes and make sure orders are fulfilled quickly and accurately.

Work With a 4PL for Full Digital Integration

You don't have to reinvent the wheel when it comes to website integration. Skip the hassle and work with CBIP to have all your data and software integrated throughout your entire logistics chain.  

By connecting your website with CBIP, you get all the benefits of a robust, integrated system. Here's what you can expect:

  • Automation of data transfer between different systems
  • A single source for all digital records in an intuitive dashboard
  • 24/7 customer service support
  • Insights into your supply chain operations
  • Robust analytical capabilities to help maximize efficiency

Whether you're starting fresh from scratch or seamlessly integrating old technology into new systems, CBIP offers scalable, flexible, and resourceful solutions tailored to your specific needs. 

Schedule a free assessment with our team today and let CBIP transform your logistics operations.

About Author

Chris Crutchley

Chris Crutchley is CBIP’s director of operations and finance. He has over a decade of corporate finance and operational expertise throughout the Asia Pacific.

In logistics, Chris strives to continuously innovate and challenge the industry’s norms in order to offer clients world-class service that emphasizes clear communication.


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Every e-commerce brand or seller is a little different. So, the best way for us to provide you with a detailed quote is to fill out our online questionnaire here and from here we can walk you through the various options available to you with CBIP Logistics.

No, we do not charge the higher fee associated with long-term storage. No matter how long the goods remain in our warehouse. They are charged the same rate for inventory storage.

Yes! We can store your inventory and replenish Amazon as necessary, helping you adhere to Amazon’s strict rules and regulations for packaging, labeling and shipping.

We charge for storage by either cubic meter, sqft or per pallet / racking space per week. It depends on the request from the customer as one-size doesn’t fit all. It would be better if you schedule a call with us

We provide a variety of services in the logistics landscape which includes Ocean Freight, Airfreight, Domestic Delivery, Warehouse & Distribution and Customs Clearance & Brokerage.

We offer several types of warehouses that are tailored to your requirements and vary among countries, e.g. Bonded Warehouse, General Warehouse, Consolidated Warehouse and Distribution Center.

Yes, you can track it from our platform by using the “Log In” function and access to “B2B” which is dedicated to track any shipment you have with us. This is a real-time platform which integrates with some major carriers so from here you can get the visibility of vessels on the globe map.

  • Origin Management: digital PO management and connected suppliers supported by agnostic 3PL vendor management capabilities.

  • Shipment Tracker: real time tracking also vessel tracking to let you know where the goods are.

  • Destination Management: platform manage the delivery to Distribution Centre and update frequently on platform.

  • Paperless Handling: we centralize the document hub on the platform for shipment-by-shipment. From here you can get the full documentation of a particular shipment within a click.

We offer the consulting services to enterprises who looking for either:

  • Optimizing their existing operations for cost, operation & performance effectiveness.

  • Scale their B2C or B2B business

Yes, our consulting services range from completing assessments on existing business, strategy & planning, tendering & RFP development, vendor selection and transitions & special projects.

Every business, we have a dedicated Account Manager who is the focal contact point that you can get in touch for daily operation.

Greenhouse gases (GHGs) are any gases that contribute to climate change through the effect of global warming (carbon dioxide, methane, nitrous oxide, and more). As more of these gases are released, the atmosphere traps more heat from the sun every year. This is causing the climate to change. GHGs and carbon dioxide (CO2) emissions are often used interchangeably with carbon emissions when talking about the climate.

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